max word length: 100,000
aim for 80,000 (with 20,000 margin)
chapters: 10,000 average (8,000 min – 12,000 max)

Lead in chapter – 2 chapters (20,000)
(introduces and sets up core material)
– what do readers need to know in order to appreciate the core research?
– restrict to two or three main lines of argument
– methods chapter as appendix

Chapter 1: Introduction
Chapter 2: Set Up Core Material (traditionally Lit Review)

Core Material – 5 chapters (50,000)
(value added research)

Chapters 3, 4, 5, 6, 7: Core Research Material

Lead out chapters – 2 chapters (20,000)
(integrate, summation, restatement)

Chapter 8: bring together and intergrate the conclusions from core chapters covering different components of research
Chapter 9: Limited opening up from results of analysis back into the wider literature